business, marketing, AND THE CREATIVE PROCESS for tattooers and shop owners

This is a conversation for you if you are in the business of promoting good, solid tattooing and seeing the industry grow in a positive direction. 

The Impact Project 2017  is a hands-on, networking packed, 4-day experience for tattooers and shop owners, brought to you by other experienced tattooers and shop owners. 

 

Mario Barth had it right. 

"We don't ask for much, but we do ask that anyone who is in this business [tattooing] respect the struggle. Coming to this industry just to profit off of it without improving it is cowardly at best, and even worse, cancerous to the entire profession. Contribution and diversity is the way of life, and tattooing is no different." 

 

Join us September 18th through September 21st in Atlantic Beach, NC for this one-of-a-kind workshop designed to catapult your current level of success. We do this because we care about tattooers because we are tattooers. This is over 30 hours of distraction-free seminars, networking, and a damn good time.  

What We Believe

We believe there are two main pillars of skill that make up a professional tattoo career and both are necessary to excel.

The first pillar is the creative process and the second is everything else that promotes the success of that creative process and propels its growth - that's the business mind.

We're tattooers too so we get that you didn't get into tattooing to spend a ton of time on business, but unless you're physically sitting down to tattoo, the other things that you spend your time on is business.    

We'll show you quick and easy things you can do, processes that are extremely efficient, concepts that are legit, and simple adjustments that you can make that will blow your mind and change the way you play the game. 

Don't believe us? Click here to read testimonials from previous versions of the workshop 

Or you can continue reading below to hear about what you will learn.  

This is what Mike Shultz @iamshultz, tattooer of 8 years, had to say,

"I loved it! The social media section and client experience really spoke to me. I feel I will be able to integrate the tools here to streamline my process and boost my productivity without sacrificing massive amounts of time. The tools provided are things I didn't think to implement. Also the client management section was fucking magical.

I came into this seminar with [what I thought was] a great grasp on how to do things, but the things taught within this are a game changer. It doesn't matter how much you 'think' you know, this is PURE GOLD!!" 

How We Teach

We don't just tell you what to do, we show you how to do it. More importantly, we teach you how to think about it and the best ways to implement no matter what stage of your career you are in. Don't worry, we won't leave you hanging on that.

While we're on a topic, we will also show you more than one angle to approach things because no one career is exactly the same and everyone in the room will be on different levels. 

There will be numerous group discussion/reflection sessions throughout each day. This is where groups of five [your table], three, or two will get together and share ideas and questions about the topic at hand for a period of time.  

<-- insert imagination here. Revisit later and insert imagination some more.

This is what Sterling Grice @finelineperception, tattooer of 9 years, had to say about it, 

"This completely changed the way I do everything. The most helpful section was social media marketing. I had no idea there were so many ways to market myself and gain exposure for the type of work I want to do. The professional growth section was also fucking amazing. I really had no idea how much I needed this, especially if I want to progress as an artist and set goals I never thought I'd be able to achieve. I'm doing it now."  

What You Will learn

In this event, you name it, we cover it. No matter how long you have been in it, no matter where you are at in your career, everyone can take something away from this. It's been said before, that if you don't, you're just not paying attention. 

We've had guys take the earlier versions of this workshop who had been tattooing for 30 years and guys who have owned their shops for over a decade. They all learned a lot and they were already very knowledgeable fellows to begin with. 

For shop owners, it gets interesting when we dive into studio management. We're going to talk about everything you know you need and everything you wouldn't expect.

If you're thinking about opening a shop, this will neither encourage nor discourage you. Instead, you'll get to see how much work it takes first hand and be able to decide for yourself. We're not holding anything back. Let's put it this way, past attendees of the workshop that wanted to own their own shops have since changed their minds, whereas others have felt inspired.

We also thought about, "Well, what if someone really didn't have any desire to own or manage a studio?" That's cool, dealing with a shop really isn't for everyone, so we went ahead and came up with an amazing alternative. Yes, this event has choices on where and how you can spend your learning time. 

Whether you're a tattooer or a shop owner, you're going to learn all the facets of the business side of tattooing for wherever you are with things and whatever you're trying to do. Trust that you're going to be far ahead of those who didn't. 

 

 

Kenny Slone @sl1tattoo had been tattooing for 15 years when the owner of his shop paid for the entire crew to sit through the workshop. This was his take on it, 

"I thought in just posting pictures that I was utilizing the [social media] sites. After the workshop, I realized the full potential of the sites and the response and gains I could be acquiring. I talk, consult, design, draw, tattoo, and post... I'M DOING EVERYTHING I THOUGHT I SHOULD.

After taking this seminar, I realized I'm only preforming at half capacity. If you take the information and 'work it' I believe the change will be huge! The changes in networking, marketing, and execution will benefit the income and freedom we could all have from the career that we love. I recommend this workshop to anyone in the business." 

Listen Up

The most successful people [dating back forever] never stop seeking knowledge, not to mention, sometimes we interpret the same information differently depending on what phase of our career we're in when we hear it.

When you feel like you know everything, seriously that just means you've simply went too long without learning anything.  

Attending this event could be the difference between making an additional $10K to $250K in the next 12 months. We simply bring this up because if you're worried about spending 6 days away from home without making money, consider that this kind of investment pays for itself very quickly when you apply the information and will continue to help you grow for the rest of your career. This is kind of starting to sound like a no-brainer. 

Until now, a resource of this caliber for these topics has never existed, but we believe that anyone that wants to improve themselves, their situation, or their business in tattooing, should have all the resources made available for them to do so within their own industry, including this. 

We also believe that if people took this kind of information and applied it, without a doubt, no questions asked, we could have better tattoos, better shops, and a better industry. 

  

The Best of Both Worlds

FOUNDATION DAY

SEGMENT ONE AND TWO

How to start shaping the future that you want in tattooing.

Mindset, mindset, mindset...

How to build upon that in order to plan what you'll do for work when tattooing isn't an option anymore.

Plus, the quality of life topic that everyone's talking about. 

+ group discussion/reflection  

This again ^^^^^^

How to strategically start moving forward each day and cut the crap.

TIME MANAGEMENT

Change the way you look at achievement, change your daily rituals, change your mind, stop caring about what everyone else thinks, and change your career. 

+ group discussion/reflection  

SEGMENT THREE

DURB MORRISON - PART 1 - ON ENTREPRENEURSHIP & SUCCESS

Durb has been tattooing for 26 years. He is the owner and organizer of the Hell City Tattoo Festivals, inventor of True Tubes, writer for Inked Magazine, owner of Red Tree Tattoo Gallery, and an experienced presenter for other events such as The World Wide Tattoo Conference and The Emerald Isle Tattoo Session in Dublin Ireland. In other words...this guys works his ass off! 

SEGMENT FOUR AND FIVE

What to look for in a great shop to work in filled with great people [beyond just the art].

Working around great artists doesn't mean you're working around great human beings. We're going to break down some things that can have a massive impact on your work and your life. 

Also, how to become that great person to work with, because let's face it, tattooers are just about the biggest pains in the ass there are. 

Moving on to portfolio building, mindset, and how to book more of the tattoos that you'd like to do.  

SEGMENT SIX

NICK BAXTER - PART 1 - ON BASIC TATTOO STRATEGY AND FINDING THE RIGHT TECHNIQUE FOR THE JOB 

This is broad range so it can be applicable to the execution of any tattoo regardless of your style.

Nick has been tattooing for 17 years and specializes in color surrealism encompassing illustrative realism, bio mech, and bio organic styles. He is the author of sharp focus realism in oil, is a member of the international guild of realism, and is also an experienced presenter for other events such as the world wide tattoo conference and the paradise gathering. If you're wondering where you've heard his name before, it's not because he's been on TV, it's because he's well respected throughout the industry and recognized for his intellect and artistic contributions. 

SEGMENT SEVEN AND EIGHT

High quality educational resources and growth planning. 

+ group discussion/reflection

How to avoid burnout and sustain energy & enthusiasm throughout your career in tattooing. 

+ group discussion/reflection 

SEGMENT NINE

DURB MORRISON - PART 2 - ON SIMPLE WAYS YOU CAN KEEP YOUR BODY HEALTHIER AND STRONGER OVER THE COURSE OF YOUR TATTOO CAREER TO HELP PREVENT MAJOR ISSUES. 

Tattooing can take a major toll on the tattoo artist's body over the course of a career. This covers various kinds of health issues and discomforts associated with long-term tattooing accompanied by simple things you can do to extend your tattooing and art career dramatically.

MARKETING DAY

SEGMENT ONE

NICK BAXTER - PART 2 - ON COMPLEX TATTOO STRATEGY INCLUDING LARGE SCALE WORK 

This includes planning and laying out large scale designs. 

We thought we'd kick marketing day off right, because without great work, it really makes selling your tattoos pretty difficult. 

SEGMENT TWO, THREE, FOUR, AND FIVE

What is online marketing?

How to think about your clients and how you reach them online.

Managing your aesthetics and branding including easy tools and resources to use.

Plus photography tips that everyone should pay attention to 

+ group discussion/reflection 


Everything you could ever need to know about Instagram plus step by step screenshots.

Everything you need to know about Facebook ads and why you should be using them plus step by step screenshots.


"Everything else Facebook" that you should know in order to reach the clients you want plus step by step screenshots.

You'll also understand full management of everything from your mobile device because heaven forbid we even take a dump without it.  

+ group discussion/reflection

SEGMENT SIX

ROB SMEAD ON SOCIAL VIDEO, WHY VIDEO IS KEY IN REACHING YOUR MARKETING GOALS, AND HOW TO CREATE THEM

Rob has been tattooing for 13 years and is the owner of Electrum Stencil Gel and Stencil Primer as well as Electrum Supply and Electrum TV. Rob is also an experienced presenter of his social video seminar. Not to mention, have you used Electrum? The product is kick ass and the supply company just keeps growing and growing. I'd want to know how a stand up guy like this markets his stuff. 

SEGMENT SEVEN

How to organize your online flow including social bios, email, and websites with step by step screenshots.

How to create a simple marketing budget, create great systems, and the basics of delegation.

+ group discussion/reflection

SEGMENT EIGHT

BONY TONY ON TRAVEL MARKETING, CONVENTIONS & GUEST SPOTS, PLUS HIS PERSONAL TRAVEL HACKS

Anthony has been tattooing for 5 years and definitely knows what he's talking about through all of the hard work and effort he's put into his career so far. He regularly travels for conventions, guest spots, and leisure in a pursuit to continually further his knowledge, gain a constant refreshment in perspective, and have amazing experiences with like-minded people.  That's a great mindset we should all strive for. This guy definitely keeps it real.  

CLIENT DAY

SEGMENT ONE

You think your clients are only looking for a great tattoo? Your wrong. This segment is everything you need to know about what they really expect.

It will blow your mind the small adjustments that you can make which can be all the difference. 

How to go way above for your client to keep them coming back time and time again and spread double your word of mouth. 

Great consultation structure plus booking, reminder, and follow up technology.

We will also cover the basics of event planning which can be easily built upon. 

+ group discussion/reflection

SEGMENT TWO

ALEX ELLIS ON DIGITAL DESIGN

Alex has been tattooing for 10 years and is the owner of Forget Me Not Tattoo Studio and Gallery. He is the founder of the iPad Pro Tattoo Team, a contributor for Tattoo Smart, and is an experienced seminar presenter and drink and draw host alongside Russ Abbott. He is extremely passionate about what he does which makes Alex great to work with. 

SEGMENT THREE AND FOUR

Understanding the unseen causes and effects of word of mouth and reputation.

How to deal with client complaints and difficult clients. 

+ group discussion/reflection 


How to book the pieces you want and keep your books full for months at a time.

THE QUESTION ANSWERED Full client management, communication flow, and organization from your mobile phone, tablet, or desktop.

How to make tattooing feel less like a job while still putting in hard work and effort. 

How to run a wait list and hire an assistant.

+ group discussion/reflection 

SEGMENT FIVE

RICHARD COOK ON CLIENTELE BUILDING, FREE MARKETING THAT YOU MAY BE MISSING OUT ON, AND SELLING THE KINDS OF TATTOOS THAT YOU WANT TO DO

Richard has been tattooing for 18 years and has experience from working in busy street shops, to managing shops, to traveling, to selling his art, to settling down to do large scale work in a private studio. Needless to say, he's been around the block and this guy is a genius with his clients. You'd be in trouble if you were an Eskimo. Without a doubt, this is a skill that every tattooer in today's industry should be proficient at.  

SEGMENT SIX

BRANDON WILLIAMS ON DELEGATION WITH MANAGERS AND ASSISTANTS AS WELL AS OTHER THINGS TO PAY ATTENTION TO THAT WILL SAVE YOU TIME AND MONEY 

Brandon is the manager for Unkindess Art, Teresa Sharpe, and Erin Chance. He is also an experienced business manager and private consultant to over 50 tattooers in the past year. There's a reason why Teresa asked him over and over again to manage her shop before he finally agreed. I'd like to pick apart this guy's brain, wouldn't you?

SEGMENT SEVEN AND EIGHT

SPECIAL SURPRISE GUEST SPEAKER ON FINANCIALS, SAVINGS, AND RETIREMENT FOR THE SELF-EMPLOYED

This may sound kind of boring, but considering you'll be hearing it from an experienced speaker that break dances and DJs on the weekends after his full-time job in wealth management, this will be extremely insightful and far from uninteresting. 

We all need to take a lesson in this. 


NICK BAXTER - PART 3 - A LIVE CRITIQUE ON STAGE ON AN OPTIONAL HOMEWORK ASSIGNMENT FROM DAY 1 FOR ANY ATTENDEE WHO WOULD LIKE TO PARTICIPATE

Make sure you bring your materials with you! 

DAY 4 OPTION 1 - STUDIO MANAGEMENT DAY

SEGMENT ONE, TWO, THREE, AND FOUR

What to consider when you're considering opening up.


How to lead your shop and your crew [which goes way beyond simply leading by example].

Find out if you're simply scratching the surface. 


How to build your team and manage how that team governs itself.  Another full time job anyone? 

Hiring and firing for both support staff and artists.

How to create an environment that your entire crew loves working in and keeping the turnover low among your best people. 

+ group discussion/reflection 

[We may all need a drink after that, good thing a bartender will be on duty after dinner each day]

SEGMENT FIVE

"Operational efficiency"- How to organize a support staff and management for your studio.

We'll show you how they work together as a self-sufficient team to keep the well-oiled machine going with or without you there. 

FRRREEEEEEEEEEEEEEEDDOOOOOMMM!!

Then, more on delegation.

Plus modern day technology for booking, reminders, paperless forms, client tracking, taking payments, reports, and more.

+ group discussion/reflection  

SEGMENT SIX

Business strategy- what to stop worrying about and what to start focusing on.

You will get a crash course in managing your finances.

Plus, what you should be creating strategies for, what to base your business decisions on, and how to implement new strategies.

This section will shift a lot of things for a lot of people. 

+ group discussion/reflection 

SEGMENT SEVEN

RILEY SMITH WITH THE CLOSING SPEECH TO FINISH LIGHTING THAT FIRE UNDER YOUR ASS

Riley has over 11 years experience in the industry and a lot of wisdom to share. He is the co-owner of The Evergreen Educational with Joshua Carlton, The Evergreen Invitational, The 208 Boise Tattoo Fest, Lifetime Tattoo, and Queen Bee Tattoo. If you have never heard of Riley before, that's because he doesn't need to know everyone in the room. He only needs to know 5 people in that room and he's good with working behind the scenes. This will be one closer you won't want to miss.

Day 4 option 2 - art room breakaway

Remember art class in school? Well, this is going to be way more fun than that! Only one catch, we can't convince the teachers to wear pencil skirts.  Damn. 

An art room breakaway, hosted by Alex Ellis and Nick Baxter, will be offered to those who have no interest in learning about studio management on the last day.

We will begin the art alternative day with a very loose art room feel. This will be similar to a drink and draw, welcoming all mediums of art. Alex and Nick will be working on pieces as well as walking around to answer any questions you may have in an extremely laid back environment. 

You'll still be collecting all of the printed reference material for studio management day, so how cool would that be to pass it along to the boss when you get back?  

Please be sure to bring any art materials with you that you need, including digital tools, for your preferred medium of art. You might also like to bring some head phones if you have specific tunes that you like to doodle to. 

After lunch, Nick will lead a life drawing workshop.

More than any other artistic profession, tattooing puts us in situations which pressure us and even force us to cater to a wide variety of artistic requests. This requires proficiency at versatility and problem solving across multiple artistic disciplines. 

Stylization is highly prized among tattooers, which starts with and evolves from how things actually appear in reality. Masters of unique style are able to select and control which attributes of reality they will distort and why.

This requires a solid foundation in classical art knowledge. This workshop will give you the strong foundation that we all need for any kind of representational art. Sometimes these skills get overlooked, forgotten, or have fallen out of practice.

This will also strengthen your ability to successfully identify  and troubleshoot your areas of struggle, regardless of preferred style.  

Learning Objectives: 

-Achieve accurate rendering of form through careful observation

-Learn the classical life drawing method, including measuring and plotting 

-Practice accurate reproduction of geometric shapes, foreshortening, and ellipses

-Recognize light source and subsequent equations of shadow 

-Recognize value of color by executing a tonal study [grisaille] from life  

Sign ups to notify us of which option you will attend for the last day will be collected in the ballroom the day prior so no need to decide right now. 

Lunch will still be catered in the ballroom on the forth day as one large group. We will also regroup before the closing speech of the event. 

Again, please don't forget to bring your materials if you are interested in participating in this option. Don't be that guy. 

As a courtesy, both rooms will be recorded. You can watch what you didn't experience in person later with the recording. You can learn more about the catered meals and free replay if you keep reading below. 

OH, BUT WAIT...THERE'S MORE

You'll also receive a FREE production quality replay of the entire event produced by SullenTV that you can watch as many times as you like.

These guys really know how to film and produce some amazing quality stuff so that's pretty badass. 

AND, on top of that, we're providing all of your reference material for you to write in, keep and take home with you.

You'll receive a detailed outline with over 600 pages of information and resources that's packed with screenshots for your reference. We know that later on you're going to wish you had written something down that you didn't, so we just eliminated that problem altogether and even separated the sections out with tabs. 

Many of our past attendees look back at the book daily during the first 6 months after the workshop. 

So you'll have BOTH the replay AND the outline to review at your convenience. My head just exploded. 

If you're just crazy busy or you can't make the trip, SullenTV will also be streaming a live ticket. With that option, your reference material will be emailed to you in advance in the form of a downloadable PDF. 

Watch it in your underwear in the comfort of your own home on any device. 

Click here to purchase a live streaming ticket  

Again, if you decide to be in the art breakaway room versus the ballroom for the studio management lecture on day 4, both rooms will be recorded for the replay.

The ballroom lecture will be the only room streaming live. 

  

Oh yea, and we're feeding you lunch and dinner right there in the ballroom, because, why not? We're not trying to make a buck off of this and probably won't anyway. 

We do it because it's challenging and fun and tattooers can really benefit from it.

If you'd like to have an exclusive experience during these lunches and dinners, we are also offering a limited number of VIP tickets to enjoy your meals, day 1 through 3, in a breakaway room with the speakers and sponsor reps. You'll have an opportunity to pick apart their brains and get more personalized answers for questions like,

"How do I get where I want to be from where I am?"

"What do you think about this?"

"What should my next step be?"

"What should I avoid?"

"What frame of mind should I have in order to achieve this?" 

and similar conversations that cater to you individually. Consider this room "The Think Tank" and everyone in that room is dedicated to helping you get where you want to be. 

Click here to upgrade to a VIP ticket

THE NETWORKING IS GOING TO BE CRAZY!

We'll create one on one and group networking experiences throughout the 4 days right there in the ballroom for you!

Save your egos for conventions and Instagram, we're here to learn from each other. You'll sit with a different group of tattooers before mid-day and a completely different group at night and we'll do this all four days. This will give you the chance to gain the perspectives from other tattooers, managers, shop owners, and entrepreneurs attending in a thinking environment- because of course, there's always more than one right way do something.  

We're going to give you the time to explore that. 

All of our guest speakers will be in the ballroom attending the event right there with you as well as participating in the small group discussions and reflections within the tables of 5. 

Okay, look at it one last time....Can you see it now?

Not to mention, of all places, this is where we'll be. On the gorgeous Bogue Banks in Atlantic Beach, NC, enjoying the beautiful September weather. 

The Doubletree Hilton Oceanfront

2717 West Fort Macon Rd.

Atlantic Beach, NC 28512

252-240-1155

Airport Code: EWN 

Coastal Carolina Regional Airport   

Click this link to reserve your room at the venue for a discounted group rate of $119/night

We're having an official after party next door to the hotel at Molly's Beachside Bar and Grill on the last day. Come hang out after all the hard work you just put in and celebrate with some drink specials and beachside awesomeness!

We're gonna give you a ton of cool stuff too!!

Our sponsors are the bomb.com which is why you'll be receiving giveaways from...

Electrum

Phucstyx Tattoo Supply

Saniderm 

Hustle Butter Deluxe

REV23

H2Ocean

True Tubes

Tattoo Smart

Sullen Art Collective

Alla Prima

TSBC Creative

Genest Needles

TattooCloud

PLUS a gift from The Impact Project

Like on Oprah, you get an Abbott Color Wheel, yooou get an Abbott Color Wheel!!

Our sponsors are rad because, like us, they work hard for tattooers to provide solutions to our grown-up problems. [Except maybe Sullen, but they sure do make us look good while we're doing it.]

Sullen is making sure we continue looking good at the event by providing every student with the 2017 event shirt!

Why are all of these companies awesome? Because they are passionate about what they do for us. 

There's more below...

We'll also have prizes including...

GB Irons drawing to give away 4 handmade tattoo machines over the course of the event 

A Pound of Flesh will be drawing for one lucky table of 5 to all win two hands and a plank of flesh 

Elite Tattoo Gallery will be drawing to give away one brand new iPad Pro

and TattooCloud will be drawing to build 3 custom websites up to $1000

We're not playing around here!  

Click here to see more on our sponsors  

Whatever You Do, Don't Dilly Dally

We're only accepting 100 attendees because we're not herding cattle here! This will keep the group small and the vibe more intimate. 

When all the seats are full, we'll be shutting down registration until Fall 2018, so make sure to grab a seat while the registration window is still open!

That's 100 on the dot. 

This is for you if you need a change, if you just want to better yourself, if you have ambitions, if you want to stay sharp, or if you just want to accomplish some really amazing things in your career. 

Have a friend that this would really benefit? Don't forget to be a great friend and give them a heads up about the event too!  

Click below to grab your seat! 

a word from mel

"I can't tell you enough how excited I am to finally be able to do this. I've been working on developing it for the past three years. Night and day, night and day.

We're talking over 20,000 hours of study, research, and implementation and one giant stack of books later. Not to mention all the traveling, online classes, listening to podcasts, and taking webinars and seminars, on top of 8 years of full-time studio management to back it up. 

In a nutshell, I'm a giant nerd, tattooer, shop owner, entrepreneur, and mom to 8-year-old twin boys. I really enjoy learning and reading, analyzing and applying. That could explain why I was studying to be a college professor before I picked up tattooing. Over the years, seeing what was out there and knowing what the relevant issues were, I knew we needed a resource like this. It just wasn't available so I wanted to make it available and I wanted it done right

I might be an everyday tattooer, but it doesn't matter to me that nobody knows who I am, that's not why I do any of this. I don't believe that you have to be an "important somebody" to know what you're talking about. I care more about solving this problem we have as tattooers, which is the lack of a high quality educational gathering where we can gain higher levels of knowledge about all facets of our career and art form in a fluid, comprehensive, organized, and consistent way that's delivered by experienced individuals who are comfortable teaching. I've been exposed to a lot of educational material offered in our industry and I can honestly say there is nothing like this. 

I have high standards for myself and I maintain those standards through this project. I have an insatiable motivation to grow myself, my tattoos, my businesses, my relationships, and anyone around me that wants to learn and grow with me. I got your back without question or judgement. 

This is something I'm dedicated to because I believe in tattooers having the resources they need to grow and that those resources should come from within our own industry. I don't believe that every shop should run exactly like mine, but I do believe in tattooers having better shops to work in. 

I can't wait to hear everyone's feedback in September so we can continue to put out only the best information.

We teamed up with a really great group of people that also believe what we believe. No egos, no status, just people who want to further the industry and serve other tattooers by sharing how their brains work. We're all dedicated to making this a truly exceptional event experience. We're going to make sure that everyone gets taken care of and gets what they came for. You're going to leave recharged and re-inspired because we're going to make it fun, I wouldn't have it any other way. This will most certainly be a revitalizing experience and game changing for a lot of people. 

It's gonna be dooooooooooooopppe!!!" 

-Melissa Ferranto

Special Thanks