Day 2

Marketing Day 

MAIN OBJECTIVE: MARKETING TO YOUR TARGET CLIENT, BRANDING, PORTFOLIO BUILDING, AND SOCIAL MEDIA 

Tuesday, September 19th 

SEGMENT TEN

Presenter: Nick Baxter 

Topic: Tools of the Trade Part 2 Advanced 

Learning Objectives:

- Gain a thorough understanding of all of the factors involved in the typical tattoo process

- Gain more control over the tattooing and creative process through this understanding

- Devise strategies for executing small and large scale tattoos 

- Plan by reverse engineering the creative vision 

- Understand the methods of tattoo mark-making 

- Understand pigment layering 

- Understand the tattoo pigment aging process 

SEGMENT ELEVEN

Presenter: Melissa Ferranto 

Topic: Marketing Basics and Branding 

Learning Objectives:

- Understand who your target client is 

- Plan your content with aesthetics in mind 

- Gain insight to posting strategies 

- Switch over to a business Facebook and Instagram account 

- Understand how to brand your photos and digitally organize your content 

- Take better photos 

+ Collaboration and reflection time 

SEGMENT TWELVE

Presenter: Melissa Ferranto 

Topic: Instagram 

Learning Objectives: 

 - Understand Instagram specific aesthetics 

- Know various ways to grow and track your Instagram 

- Gain the step by step to promote on Instagram 

SEGMENT THIRTEEN

Presenter: Melissa Ferranto 

Topic: Facebook Part 1 

Learning Objectives:

- Understand the depths of Facebook

- Gain the step by step to construct and track Facebook ads 

SEGMENT FOURTEEN

Presenter: Melissa Ferranto 

Topic: Facebook Part 2 

Learning Objectives:

- Gain the step by step for other promotional resources on Facebook

- Understand some Facebook posting fundamentals 

- Set up a regular posting system 

+ Collaboration and reflection time 

SEGMENT FIFTEEN

Presenter: Melissa Ferranto 

Topic: Email, Websites, and Bios 

Learning Objectives:

- Set up consistent bios across multiple platforms with the appropriate information 

- Gain a general understanding of websites

- Incorporate efficient use of email and understand email etiquette  

- Create a systematic marketing system 

 + Collaboration and reflection time 

SEGMENT SIXTEEN

Presenter: Rob Smead 

Topic: Social Video 

Learning Objectives:

- Understand the power of video marketing in social media 

- Gain insight on how to make the most of your time and money when it comes to marketing 

- Gain content tips 

- Understand the dos and don't of live video 

- Know the tools you need to stream live video 

SEGMENT SEVENTEEN

Presenter: Bony Tony 

Topic: Travel Marketing 

Learning Objectives:

- Gain insight into strategically marketing for your upcoming endeavors

- Gain insight into convention and guest spot set up 

- Understand travel hacks that make life easier 

- Shift your perspective 

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