Event Program

Registration 

Location

Doubletree Hilton Ballroom Foyer 

Early Registration 

Sunday, September 17th 6 pm- 9 pm 

Late Registration 

Monday, September 18th 8 am- 9 am 

 

Day 1 Foundation Day 

Main Objective: Career Strategies 

Monday, September 18th 

DOORS OPEN 8:40 AM

SHOW STARTS 9 AM SHARP

SEGMENT ONE 

Presenter: Mel Ferranto 

Topic: Planning 

Learning Objectives:

- Determine your true definition of success within the tattoo industry 

- Establish a clear path to reach your goals while still leaving room for life to happen 

- Understand what a success mindset looks like 

- Gain a higher quality of life and career 

+ Collaboration and reflection time 

SEGMENT TWO

Presenter: Mel Ferranto 

Topic: Productivity 

Learning Objectives:

- Employ cognitive framing 

- Organize your time to align with your career goals using tools 

- Determine a plan for your days, weeks, months, and year 

- Feel more productive and accomplished each day 

+ Collaboration and reflection time 

SEGMENT THREE

Presenter: Durb Morrison

Topic: Entrepreneurship 

Learning Objectives:

- Have a clear understanding of the skills and mindset it takes to build an empire 

- Understand the stages in the entrepreneurial ladder 

- Gain insight on how to successfully scale the ladder 

SEGMENT FOUR

Presenter: Mel Ferranto 

Topic: Finding the Right People 

Learning Objectives:

- Define the kind of people in tattooing to surround yourself with 

- Establish how you'll choose the right shop for you to work in 

- Understand the greatest ways you can contribute to the shop you work for 

- Feel better about where you work and who you work with on a daily basis as well as the part you play in your shop 

SEGMENT FIVE

Presenter: Mel Ferranto 

Topic: Portfolio Building 

Learning Objectives:

- Understand what clients are looking in a portfolio inside and out 

- Establish the standards you'll set before every piece 

- Determine a growth plan to scale your tattooing 

SEGMENT SIX

Presenter: Nick Baxter 

Topic: Tools of the Trade Part 1

Learning Objectives:

- Gain a thorough understanding of all of the factors involved in the typical tattoo process

- Gain more control over the tattooing and creative process through this understanding

- Devise strategies for executing small and large scale tattoos 

- Plan by reverse engineering the creative vision 

- Understand the methods of tattoo mark-making, pigment layering, and the tattoo pigment aging process 

SEGMENT SEVEN

Presenter: Mel Ferranto 

Topic: Education 

Learning Objectives:

- Understand what a growth mindset looks like 

- Gain insight into some of the top educational resources in the industry 

- Build your own curriculum of study 

+ Collaboration and reflection time 

SEGMENT EIGHT 

Presenter: Mel Ferranto 

Topic: High Performance 

Learning Objectives:

- Avoid burnout in your career 

- Apply strategies for recovery from work 

- Understand how your mental and physical health can play a huge role in this 

+ Collaboration and reflection time 

SEGMENT NINE

Presenter: Durb Morrison

Topic: Longevity 

Learning Objectives:

- Understand the various health issues and discomforts associated with tattooing 

- Gain insight into simple ways to keep your body healthier, limber, and stronger throughout the length of your tattoo career 

- Feel better during and after tattooing with preventative exercises, stretches, and diet 

 

Day 2 Marketing Day 

Main Objective: Marketing to your target client 

Tuesday, September 19th 

SEGMENT TEN

Presenter: Nick Baxter 

Topic: Tools of the Trade Part 2 Advanced 

Learning Objectives:

- Gain a thorough understanding of all of the factors involved in the typical tattoo process

- Gain more control over the tattooing and creative process through this understanding

- Devise strategies for executing small and large scale tattoos 

- Plan by reverse engineering the creative vision 

- Understand the methods of tattoo mark-making 

- Understand pigment layering 

- Understand the tattoo pigment aging process 

SEGMENT ELEVEN

Presenter: Mel Ferranto 

Topic: Marketing Basics 

Learning Objectives:

- Understand who your target client is 

- Plan your content with aesthetics in mind 

- Gain insight to posting strategies 

- Switch over to a business Facebook and Instagram account 

- Understand how to brand your photos and digitally organize your content 

- Take better photos 

+ Collaboration and reflection time 

SEGMENT TWELVE

Presenter: Mel Ferranto 

Topic: Instagram 

Learning Objectives: 

 - Understand Instagram specific aesthetics 

- Know various ways to grow and track your Instagram 

- Gain the step by step to promote on Instagram 

SEGMENT THIRTEEN

Presenter: Mel Ferranto 

Topic: Facebook Part 1 

Learning Objectives:

- Understand the depths of Facebook

- Gain the step by step to construct and track Facebook ads 

SEGMENT FOURTEEN

Presenter: Mel Ferranto 

Topic: Facebook Part 2 

Learning Objectives:

- Gain the step by step for other promotional resources on Facebook

- Understand some Facebook posting fundamentals 

- Set up a regular posting system 

+ Collaboration and reflection time 

SEGMENT FIFTEEN

Presenter: Rob Smead 

Topic: Social Video 

Learning Objectives:

- Understand the power of video marketing in social media 

- Gain insight on how to make the most of your time and money when it comes to marketing 

- Gain content tips 

- Understand the dos and don't of live video 

- Know the tools you need to stream live video 

SEGMENT SIXTEEN

Presenter: Mel Ferranto 

Topic: Email, Websites, and Bios 

Learning Objectives:

- Set up consistent bios across multiple platforms with the appropriate information 

- Gain a general understanding of websites

- Incorporate efficient use of email and understand email etiquette  

- Create a systematic marketing system 

 + Collaboration and reflection time 

SEGMENT SEVENTEEN

Presenter: Bony Tony 

Topic: Travel Marketing 

Learning Objectives:

- Gain insight into strategically marketing for your upcoming endeavors

- Gain insight into convention and guest spot set up 

- Understand travel hacks that make life easier 

- Shift your perspective 

 

Day 3 Client Day 

Main Objective: Client Relations and The Booking Process

Wednesday, September 20th 

SEGMENT EIGHTEEN

Presenter: Mel Ferranto 

Topic: Client Relations 

Learning Objectives:

 + Collaboration and reflection time 

SEGMENT NINETEEN

Presenter: Alex Ellis 

Topic: Digital Design 

Learning Objectives:

- Understand how digital design can boost your efficiency and maximize productivity 

- Understand different ways that digital design can drastically save you money and make you money 

- Get more creative juices flowing with digital design 

SEGMENT TWENTY

Presenter: Mel Ferranto 

Topic: Reputation and Word of Mouth 

Learning Objectives:

SEGMENT TWENTY-ONE

Presenter: Mel Ferranto 

Topic: The Booking Process and Client Management 

Learning Objectives:

+ Collaboration and reflection time 

SEGMENT TWENTY-TWO

Presenter: Richard Cook 

Topic: Creative Thinking for Clientele Building 

Learning Objectives:

SEGMENT TWENTY-THREE

Presenter: Brandon Williams 

Topic: Effective Systems for Your Business 

Learning Objectives:

SEGMENT TWENTY-FOUR

Presenter: Rick Ruiz

Topic: Finances for the Self-Employed 

Learning Objectives:

SEGMENT TWENTY-FIVE

Presenter: Nick Baxter 

Topic: Tools of the Trade Part 3 Critique 

Learning Objectives:

- Gain a thorough understanding of all of the factors involved in the typical tattoo process

- Gain more control over the tattooing and creative process through this understanding

- Devise strategies for executing small and large scale tattoos 

- Plan by reverse engineering the creative vision 

- Understand the methods of tattoo mark-making, pigment layering, and the tattoo pigment aging process 

 

Day 4

Thursday, September 21st 

OPTION ONE: Studio Management with Mel Ferranto

SEGMENT TWENTY-SIX

Topic: Startup 

Learning Objectives:

SEGMENT TWENTY-SEVEN

Topic: Leadership 

Learning Objectives:

SEGMENT TWENTY-EIGHT

Topic: Building your Team 

Learning Objectives:

SEGMENT TWENTY-NINE

Topic: Engaging your Staff 

Learning Objectives:

SEGMENT THIRTY

Topic: Support Staff and Management Team 

Learning Objectives:

SEGMENT THIRTY-ONE

Topic: Business Strategy 

Learning Objectives:

OPTION TWO: Art Room with Nick Baxter and Alex Ellis

BEFORE LUNCH

Art room hosted by Alex Ellis and Nick Baxter 

Bring your art supplies

All mediums welcome 

SEGMENT THIRTY-TWO

Presenter: Nick Baxter 

Topic: Life Drawing 

Learning Objectives:

CLOSING SPEECH

SEGMENT THIRTY-THREE

Presenter: Riley Smith